Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising.  Content marketing can generate huge

As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts

As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista, user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth.  This is good news for ecommerce

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy.  Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an

The internet has made communication between businesses more accessible than ever. Collaboration and outreach can often be done with the touch of a button. But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Getting someone’s contact info doesn’t have to be

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It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market.

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